Careers In Nonprofits:
I 🧡 My Job 

Founded by Nurys Pedersen, Careers In Nonprofits is a leader in

nonprofit staffing.

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But, they had a problem.

 

The brand wasn't connecting. There was no differentiator separating the boutique from corporate giants. The brand's best chance for stand out was to go deeper.

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The answer lied in their audience: The nonprofit professional.

 

They're a consumer who's identity goes beyond titles. What they do is who they are and what they love.

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With that, I 🧡 My Job became the solution.

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Nurys created the concept as an employer brand proposition. But it caught on when coffee mugs with the slogan were handed out at Careers In Nonprofits workshops.

 

I helped to strategically positioned the company around the I 🧡 My

Job mission.

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The transformation created an opportunity for the brand to craft

communications that had mass appeal. The target was nonprofit professionals—but the audience could grow into something bigger.

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That's the power of a deeply, universal message.