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The message
is the brand.™

Screenshot 2024-03-21 at 12.06.18 PM.png

The message is the brand.™

No matter the product, a brand is only as strong as the message behind it. What you say has

the ability to change minds or open hearts. How you say it can be the difference between being

forgotten or building something timeless.

 

Welcome to my work.

+ Strategy

+ Messaging

+ Change

I go beyond creative. I change how brands are seen

and heard in the modern market.

Better than Ogilvy, Insta.gif

Messaging is my superpower.

I see messaging as the very soul that

connects company with consumer.

 

I'm a brand builder at my core, combining my

passion for brand strategy and messaging with

wisdom inspired by a career in the trenches.

 

With expertise and a think-big spirit, I go

beyond creative. I change how brands are

seen and heard in the modern market.

See my work

I dreamed of working in the world's biggest ad agencies. But after failing to
break in through the doors, those dreams melted away like snow in June.


Read my new article

Philosophy

The Big Five.

SM

Messaging is a game of verbal

warfare.

 

From Fortune 100s to early stage startups, my expertise 

was born in the trenches. 

 

The repeated application of my craft and exposure to

the inner workings of brand, has inspired the creation

of my own foundational guide.

 

It's what I call The Big Five. 

 

It's five traits that a brand's messaging must embody

in order to survive and grow in the modern market.

01

Simple

02

Universal

03

Emotional

04

Charismatic

05

Contrarian

⚠️ WARNING



Ignore The Big Five at your own risk. Side effects include but not limited to an underperforming
marketing department, small marketshare, competition stealing consumers, snarky stakeholders
on speed dial, and a family dog who no longer greets you at the door.

You've been warned.

My expertise

Changing how brands are
seen and heard in the modern market.

Let's work together

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