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Capital One:
Talent Brand

As Brand Copywriter for Capital One

Talent Brand, I murdered the robot. And 

replaced our old tech recruiting messaging

with the voice of a human.

CHALLENGE

In a Capital One study group, the word

"innovation" inspired not so positive

fanfare for its use in tech recruiting.

It's become robotic jargon in an industry 

duking it out for tech's top talent.

So, the solution was simple: kill it.

The result was messaging that was more

charismatic, universal, and more human.

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Charley Arrigo
Charley Arrigo
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