A tagline for a Fortune 45
Tagline, Concepting, PR Campaign
80 million times.
People don't always understand the impact of Freddie Mac.
Working as a consultant with their in-house agency team, I
was tasked with crafting a tagline to help us solve this problem.
"One mission. 80 million times."
It represented Freddie Mac's impact—and every single time they've
made home possible for someone throughout the years. Not only that,
but the tagline leverages our human instinct to use numbers as a way
of understanding, to fill in those blank spaces in our minds.
Something simple, yet powerful.