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Talent Brand messaging for
a banking giant.

Brand Messaging, Print Advertisements

Talent Brand, Capital One.

With heartfelt messaging, the goal was to cut
the corporate bank feels out of Capital One

Taking a red pen to buzzwords like "innovation", 
I leaned into more charismatic language to pair
with our universal Talent Brand tagline:

That's Life At Capital One.


Charley Arrigo
Charley Arrigo
Charley Arrigo
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