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Capital One:
Talent Brand
As Brand Copywriter for Capital One
Talent Brand, I murdered the robot. And
replaced our old tech recruiting messaging
with the voice of a human.
CHALLENGE
In a Capital One study group, the word
"innovation" inspired not so positive
fanfare for its use in tech recruiting.
It's become robotic jargon in an industry
duking it out for tech's top talent.
So, the solution was simple: kill it.
The result was messaging that was more charismatic, universal, and more human.
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