Global Invest Her:
Community
Partnering with global gender equality advocate, Anne Ravanona, we worked
on positioning her Paris-based startup,
Global Invest Her.
COMMUNITY IS CAPITAL
Global Invest Her creates greater access to capital and
markets in order to change the rigged game that is women's funding.
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A woman of vision, Anne and her team are on a mission to
get 1 million women funded by 2030.
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But with many services, a core message was needed.
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The trap would've been settling for something creative, something that evoked arbitrary attention. What they
needed was a slogan that served as a filter for disciplined
brand communications.
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Consulting sessions centered around crafting the brand around one word. This would cut confusion and improve
memory recall around the mission.
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Community is the heart of everything at Global Invest Her.
After competitor analysis, it was clear that a 'community' positioning would advance the mission while also carving
out open space in the female funding market.
