Global Invest Her:
Community
Partnering with global gender equality advocate, Anne Ravanona, we worked
on positioning her Paris-based startup,
Global Invest Her.
COMMUNITY IS CAPITAL
Global Invest Her creates greater access to capital and
markets in order to change the rigged game that is women's funding.
A woman of vision, Anne and her team are on a mission to
get 1 million women funded by 2030.
But with many services, a core message was needed.
The trap would've been settling for something creative, something that evoked arbitrary attention. What they
needed was a slogan that served as a filter for disciplined
brand communications.
Consulting sessions centered around crafting the brand around one word. This would cut confusion and improve
memory recall around the mission.
Community is the heart of everything at Global Invest Her.
After competitor analysis, it was clear that a 'community' positioning would advance the mission while also carving
out open space in the female funding market.
