Messaging 
 Artist. 

Whether you're running for President, confessing your love,
or doing something unpredictable, like selling a product—everything's riding on what you say.

Or some cases, what you don't say.

My name is Charley Arrigo. I'm a writer, working in this game of high stakes; what I call the  art of the message . 

I see messaging from a different perspective, something that goes beyond what we know as copywriting or branding nowadays.