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Whether you're running for President, confessing your love,
or doing something unpredictable, like selling a product—everything's riding on what you say.
Or some cases, what you don't say.
My name is Charley Arrigo. I'm a writer, working in this game of high stakes; what I call the art of the message .
I see messaging from a different perspective, something that goes beyond what we know as copywriting or branding nowadays.
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