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Super strategic, super
heartfelt, that's — +Charley.
• My
Approach
I make customers fall head over heels.
But, even love needs a strategy.
Put heart into words™ is the +Charley way. I
believe that to be a great brand you must go beyond
emotion, and find the universal. A voice that anyone, anywhere, across any industry, time or place—can feel and understand.
I pair strategy with heartfelt sentiment to create a
brand story that fulfills this potential in your product,
grows your business, and brings your vision to life.
• My
Expertise
positioning
values
mission
vision
story
key brand messaging
slogans + taglines
verbal brand identity
brand campaigns
product copy + positioning
website messaging
social media copywriting
origin stories
paid advertisements
names + descriptions
• My
Pedigree
I've written for everything from European startups to Fortune 100s.
That includes one of America's major bank brands, a Fortune 45 mortgage lender, two London startups, the Ritz Carlton of early childhood education, a boutique nonprofit staffing leader, a global tech publishing giant, and a Paris social enterprise for women entrepreneurs.
• My
Protests
There's some things my heart
won't allow me to do.
01. Corporate jargon
02. Herd mentality, instead of embracing the individual within the brand
03. Bad writing. Pretty much anything starved of story, drama, or literary technique
04. Sacrificing a universal message in exchange for fulfilling too
many product RTBs in an individual work
Put heart into words.™
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