Our Services
+ COMMS audit & review
+ Polarization, perspective & positioning
+ Brand messaging
+ Internal messaging
+ Talent brand messaging
COMMS Consulting
+ Thought leadership
+ Content campaigns
+ Creative messaging
Brand Awareness
+ Value props
+ Reasons to believe
+ Product messaging
Product Marketing
+ Marketing leadership
+ Creative direction
+ COMMS, culture, and processes
Marketing Department
Consulting on principle
There are over 20 original principles for startup COMMS & marketing.
They center around everything from positioning to messaging, to product marketing, as well as brand polarization, cultural trends, culture, and company perspective.
We'll work together to identify what problems you have.
We'll pair each problem with a principle, and we'll learn and apply that given principle.
Startup marketing isn't corporate marketing. Thus, it's approach must differ.
No startup has the resources to achieve broad acquisition of customers by way of mass advertising or general messaging. Nor the years of awareness built my dogged marketing programs.
To successfully communicate your product, you must understand the principles most ignore.
This principle-powered approach transforms the mystery of marketing. The result is an easy-to-understand craft, rewarding those who put in the smart work.
The power of principle
Startup marketing isn't corporate marketing. Thus, it's approach must differ.
No startup has the resources to achieve broad acquisition of customers by way of mass advertising, or general messaging. Nor the years of awareness built my dogged marketing programs.
To successfully communicate your product, you must understand the principles most ignore.
This principle-powered approach transforms the mystery of marketing. The result is an easy-to-understand craft, rewarding those who put in the smart work.
Startup marketing isn't corporate marketing. Thus, it's approach must differ.
No startup has the resources to achieve broad acquisition of customers by way of mass advertising or general messaging. Nor the years of awareness built my dogged marketing programs.
To successfully communicate your product, you must understand the principles most ignore.
This principle-powered approach transforms the mystery of marketing. The result is an easy-to-understand craft, rewarding those who put in the smart work.