This idea that content marketing means stuffing a bunch of SEO key words into an AI-generated article which reads more like a Corporate America memo than a real person: is perhaps the greatest marketing theft of our time. But we won't attend this party. This big old party of quantity over human subtle qualities. We believe good startup content marketing begins with ditching these words-on-empty-words in favor of something worthwhile. That something we refer to as "content polarization." That is to say, when the voice, identity, and mission itself can inspire an emotional response in support of the product, we give ourselves a chance. A chance to polarize prospects into our little worlds, and grow a great big audience.

This idea that content marketing means stuffing a bunch of SEO key words into an AI-generated article which reads more like a Corporate America memo than a real person: is perhaps the greatest marketing theft of our time. But we won't attend this party. This big old party of quantity over human subtle qualities. We believe good startup content marketing begins with ditching these words-on-empty-words in favor of something worthwhile. That something we refer to as "content polarization." That is to say, when the voice, identity, and mission itself can inspire an emotional response in support of the product, we give ourselves a chance. A chance to polarize prospects into our little worlds, and grow a great big audience.