About
6 COLORS OF MEMORABILITY
6 COLORS OF MEMORABILITY
Charley's Law is a Charley + Company theory on what makes memorable startup communications.
By definition, it asks startup marketers to imagine the practice as an unsolved Rubik's Cube.
As an overall concept, Charley's Law disagrees with today's startup marketing culture, which tends to inspire groupthink among the industry.
The "One Thing" fallacy, can be described as the propensity for marketers to focus solely on singular practices or initiatives based on Popular Marketing (hot trends in industry).
In short, the development of a "panacea" mindset; a one thing cure all conditioning.
It's something that can alter unpredictably, based on the individual intuition of the CMO or leadership in place, or a shift in Popular Marketing.
Charley's Law argues that we fall out of love with the "One Thing" principle, treating memorable brand marketing, even memorability itself, as something less tangible, a sum of its parts practice.
The official definition of Charley's Law (also known as the “6 Colors of Memorability”), states that memorable startup communications resembles an unsolved Rubik’s Cube.
Since memorability is a puzzle of unpredictability, striving for one trait or strategy in perfect symmetry represents risk (without reward).
Rather the goal, as per Charley’s Law, is not to commit to one color in a silo, but have one of every color working together side by side, at all times, to increase the odds of staying top-of-mind.
Charley's Law is a Charley + Company
theory on what makes memorable startup communications.
By definition, it asks startup marketers to imagine the practice as an unsolved Rubik's Cube.
As an overall concept, Charley's Law disagrees with today's startup marketing culture, which tends to inspire groupthink among the industry.
The "One Thing" fallacy, can be described as the propensity for marketers to focus solely on singular practices or initiatives based on Popular Marketing (hot trends in industry).
In short, the development of a "panacea" mindset; a one thing cure all conditioning.
It's something that can alter unpredictably, based on the individual intuition of the CMO or leadership in place, or a shift in Popular Marketing.
Charley's Law argues that we fall out of love with the "One Thing" principle, treating memorable startup communications, even memorability itself, as something less tangible, a sum of its parts practice.
The official definition of Charley's Law (also known as the “6 Colors of Memorability”), states that memorable startup marketing resembles an unsolved Rubik’s Cube.
Since memorability is a puzzle of unpredictability, striving for one trait or strategy in perfect symmetry represents risk (without reward).
Rather the goal, as per Charley’s Law, is not to commit to one color in a silo, but have one of every color working together side by side, at all times, to increase the odds of staying top-of-mind.